I’m Tina, founder and creative director of LUME CREATIVE.

I’m a storyteller at heart, but my approach goes far beyond creating beautiful visuals. After fifteen years building businesses and leading sales teams, I understand what captures attention, builds trust, and moves people to take action.

That experience shapes every project I create.

I work closely with brands to uncover the story at the core of what they do and transform it into content that feels authentic, emotionally compelling, and strategically driven. Whether it’s a campaign, documentary, music video, or branded film, my focus is always the same: creating work that connects deeply with your audience and leaves a lasting impact.

For me, storytelling is about more than aesthetics. It’s about creating something people genuinely feel. Every brand has a unique narrative worth telling, and I’m passionate about bringing those stories to life with intention, precision, and heart.